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Higher ‘Professional’ Ed, Lifelong Learning to Stay Employed, Quantified Self, and Libraries

***  This post was originally published in ACRL TechConnect on March 23, 2014. ***

The 2014 Horizon Report is mostly a report on emerging technologies. Many academic librarians carefully read its Higher Ed edition issued every year to learn about the upcoming technology trends. But this year’s Horizon Report Higher Ed edition was interesting to me more in terms of how the current state of higher education is being reflected on the report than in terms of the technologies on the near-term (one-to-five year) horizon of adoption. Let’s take a look.

A. Higher Ed or Higher Professional Ed?

To me, the most useful section of this year’s Horizon Report was ‘Wicked Challenges.’ The significant backdrop behind the first challenge “Expanding Access” is the fact that the knowledge economy is making higher education more and more closely and directly serve the needs of the labor market. The report says, “a postsecondary education is becoming less of an option and more of an economic imperative. Universities that were once bastions for the elite need to re-examine their trajectories in light of these issues of access, and the concept of a credit-based degree is currently in question.” (p.30)

Many of today’s students enter colleges and universities with a clear goal, i.e. obtaining a competitive edge and a better earning potential in the labor market. The result that is already familiar to many of us is the grade and the degree inflation and the emergence of higher ed institutions that pursue profit over even education itself. When the acquisition of skills takes precedence to the intellectual inquiry for its own sake, higher education comes to resemble higher professional education or intensive vocational training. As the economy almost forces people to take up the practice of lifelong learning to simply stay employed, the friction between the traditional goal of higher education – intellectual pursuit for its own sake – and the changing expectation of higher education — creative, adaptable, and flexible workforce – will only become more prominent.

Naturally, this socioeconomic background behind the expansion of postsecondary education raises the question of where its value lies. This is the second wicked challenge listed in the report, i.e. “Keeping Education Relevant.” The report says, “As online learning and free educational content become more pervasive, institutional stakeholders must address the question of what universities can provide that other approaches cannot, and rethink the value of higher education from a student’s perspective.” (p.32)

B. Lifelong Learning to Stay Employed

Today’s economy and labor market strongly prefer employees who can be hired, retooled, or let go at the same pace with the changes in technology as technology becomes one of the greatest driving force of economy. Workers are expected to enter the job market with more complex skills than in the past, to be able to adjust themselves quickly as important skills at workplaces change, and increasingly to take the role of a creator/producer/entrepreneur in their thinking and work practices. Credit-based degree programs fall short in this regard. It is no surprise that the report selected “Agile Approaches to Change” and “Shift from Students as Consumers to Students as Creators” as two of the long-range and the mid-range key trends in the report.

A strong focus on creativity, productivity, entrepreneurship, and lifelong learning, however, puts a heavier burden on both sides of education, i.e. instructors and students (full-time, part-time, and professional). While positive in emphasizing students’ active learning, the Flipped Classroom model selected as one of the key trends in the Horizon report often means additional work for instructors. In this model, instructors not only have to prepare the study materials for students to go over before the class, such as lecture videos, but also need to plan active learning activities for students during the class time. The Flipped Classroom model also assumes that students should be able to invest enough time outside the classroom to study.

The unfortunate side effect or consequence of this is that those who cannot afford to do so – for example, those who have to work on multiple jobs or have many family obligations, etc. – will suffer and fall behind. Today’s students and workers are now being asked to demonstrate their competencies with what they can produce beyond simply presenting the credit hours that they spent in the classroom. Probably as a result of this, a clear demarcation between work, learning, and personal life seems to be disappearing. “The E-Learning Predictions for 2014 Report” from EdTech Europe predicts that ‘Learning Record Stores’, which track, record, and quantify an individual’s experiences and progress in both formal and informal learning, will be emerging in step with the need for continuous learning required for today’s job market. EdTech Europe also points out that learning is now being embedded in daily tasks and that we will see a significant increase in the availability and use of casual and informal learning apps both in education but also in the workplace.

C. Quantified Self and Learning Analytics

Among the six emerging technologies in the 2014 Horizon Report Higher Education edition, ‘Quantified Self’ is by far the most interesting new trend. (Other technologies should be pretty familiar to those who have been following the Horizon Report every year, except maybe the 4D printing mentioned in the 3D printing section. If you are looking for the emerging technologies that are on a farther horizon of adoption, check out this article from the World Economic Forum’s Global Agenda Council on Emerging Technologies, which lists technologies such as screenless display and brain-computer interfaces.)

According to the report, “Quantified Self describes the phenomenon of consumers being able to closely track data that is relevant to their daily activities through the use of technology.” (ACRL TechConnect has covered personal data monitoring and action analytics previously.) Quantified self is enabled by the wearable technology devices, such as Fitbit or Google Glass, and the Mobile Web. Wearable technology devices automatically collect personal data. Fitbit, for example, keeps track of one’s own sleep patterns, steps taken, and calories burned. And the Mobile Web is the platform that can store and present such personal data directly transferred from those devices. Through these devices and the resulting personal data, we get to observe our own behavior in a much more extensive and detailed manner than ever before. Instead of deciding on which part of our life to keep record of, we can now let these devices collect about almost all types of data about ourselves and then see which data would be of any use for us and whether any pattern emerges that we can perhaps utilize for the purpose of self-improvement.

Quantified Self is a notable trend not because it involves an unprecedented technology but because it gives us a glimpse of what our daily lives will be like in the near future, in which many of the emerging technologies that we are just getting used to right now – the mobile, big data, wearable technology – will come together in full bloom. Learning Analytics,’ which the Horizon Report calls “the educational application of ‘big data’” (p.38) and can be thought of as the application of Quantified Self in education, has been making a significant progress already in higher education. By collecting and analyzing the data about student behavior in online courses, learning analytics aims at improving student engagement, providing more personalized learning experience, detecting learning issues, and determining the behavior variables that are the significant indicators of student performance.

While privacy is a natural concern for Quantified Self, it is to be noted that we ourselves often willingly participate in personal data monitoring through the gamified self-tracking apps that can be offensive in other contexts. In her article, “Gamifying the Quantified Self,” Jennifer Whitson writes:

Gamified self-tracking and participatory surveillance applications are seen and embraced as play because they are entered into freely, injecting the spirit of play into otherwise monotonous activities. These gamified self-improvement apps evoke a specific agency—that of an active subject choosing to expose and disclose their otherwise secret selves, selves that can only be made penetrable via the datastreams and algorithms which pin down and make this otherwise unreachable interiority amenable to being operated on and consciously manipulated by the user and shared with others. The fact that these tools are consumer monitoring devices run by corporations that create neoliberal, responsibilized subjectivities become less salient to the user because of this freedom to quit the game at any time. These gamified applications are playthings that can be abandoned at whim, especially if they fail to pleasure, entertain and amuse. In contrast, the case of gamified workplaces exemplifies an entirely different problematic. (p.173; emphasis my own and not by the author)

If libraries and higher education institutions becomes active in monitoring and collecting students’ learning behavior, the success of an endeavor of that kind will depend on how well it creates and provides the sense of play to students for their willing participation. It will be also important for such kind of learning analytics project to offer an opt-out at any time and to keep the private data confidential and anonymous as much as possible.

D. Back to Libraries

The changed format of this year’s Horizon Report with the ‘Key Trends’ and the ‘Significant Challenges’ has shown the forces in play behind the emerging technologies to look out for in higher education much more clearly. A big take-away from this report, I believe, is that in spite of the doubt about the unique value of higher education, the demand will be increasing due to the students’ need to obtain a competitive advantage in entering or re-entering the workforce. And that higher ed institutions will endeavor to create appropriate means and tools to satisfy students’ need of acquiring and demonstrating skills and experience in a way that is appealing to future employers beyond credit-hour based degrees, such as competency-based assessments and a badge system, is another one.

Considering that the pace of change at higher education tends to be slow, this can be an opportunity for academic libraries. Both instructors and students are under constant pressure to innovate and experiment in their teaching and learning processes. Instructors designing the Flipped Classroom model may require a studio where they can record and produce their lecture videos. Students may need to compile portfolios to demonstrate their knowledge and skills for job interviews. Returning adult students may need to acquire the habitual lifelong learning practices with the help from librarians. Local employers and students may mutually benefit from a place where certain co-projects can be tried. As a neutral player on the campus with tech-savvy librarians and knowledgeable staff, libraries can create a place where the most palpable student needs that are yet to be satisfied by individual academic departments or student services are directly addressed. Maker labs, gamified learning or self-tracking modules, and a competency dashboard are all such examples. From the emerging technology trends in higher ed, we see that the learning activities in higher education and academic libraries will be more and more closely tied to the economic imperative of constant innovation.

Academic libraries may even go further and take up the role of leading the changes in higher education. In his blog post for Inside Higher Ed, Joshua Kim suggests exactly this and also nicely sums up the challenges that today’s higher education faces:

  • How do we increase postsecondary productivity while guarding against commodification?
  • How do we increase quality while increasing access?
  • How do we leverage technologies without sacrificing the human element essential for authentic learning?

How will academic libraries be able to lead the changes necessary for higher education to successfully meet these challenges? It is a question that will stay with academic libraries for many years to come.

Query a Google Spreadsheet like a Database with Google Visualization API Query Language

***  This post was originally published in ACRL TechConnect on Dec. 4, 2013. ***

Libraries make much use of spreadsheets. Spreadsheets are easy to create, and most library staff are familiar with how to use them. But they can quickly get unwieldy as more and more data are entered. The more rows and columns a spreadsheet has, the more difficult it is to browse and quickly identify specific information. Creating a searchable web application with a database at the back-end is a good solution since it will let users to quickly perform a custom search and filter out unnecessary information. But due to the staff time and expertise it requires, creating a full-fledged searchable web database application is not always a feasible option at many libraries.

Creating a MS Access custom database or using a free service such as Zoho can be an alternative to creating a searchable web database application. But providing a read-only view for MS Access database can be tricky although possible. MS Access is also software locally installed in each PC and therefore not necessarily available for the library staff when they are not with their work PCs on which MS Access is installed. Zoho Creator offers a way to easily convert a spreadsheet into a database, but its free version service has very limited features such as maximum 3 users, 1,000 records, and 200 MB storage.

Google Visualization API Query Language provides a quick and easy way to query a Google spreadsheet and return and display a selective set of data without actually converting a spreadsheet into a database. You can display the query result in the form of a HTML table, which can be served as a stand-alone webpage. All you have to do is to construct a custom URL.

A free version of Google spreadsheet has a limit in size and complexity. For example, one free Google spreadsheet can have no more than 400, 000 total cells. But you can purchase more Google Drive storage and also query multiple Google spreadsheets (or even your own custom databases) by using Google Visualization API Query Language and Google Chart Libraries together. (This will be the topic of my next post. You can also see the examples of using Google Chart Libraries and Google Visualization API Query Language together in my presentation slides at the end of this post.)

In this post, I will explain the parameters of Google Visualization API Query Language and how to construct a custom URL that will query, return, and display a selective set of data in the form of an HTML page.

A. Display a Google Spreadsheet as an HTML page

The first step is to identify the URL of the Google spreadsheet of your choice.

The URL below opens up the third sheet (Sheet 3) of a specific Google spreadsheet. There are two parameters you need to pay attention inside the URL: key and gid.

https://docs.google.com/spreadsheet/ccc?key=0AqAPbBT_k2VUdDc3aC1xS2o0c2ZmaVpOQWkyY0l1eVE&usp=drive_web#gid=2

This breaks down the parameters in a way that is easier to view:

  • https://docs.google.com/spreadsheet/ccc
    ?key=0AqAPbBT_k2VUdDc3aC1xS2o0c2ZmaVpOQWkyY0l1eVE
    &usp=drive_web

    #gid=2

Key is a unique identifier to each Google spreadsheet. So you need to use that to cretee a custom URL later that will query and display the data in this spreadsheet. Gid specifies which sheet in the spreadsheet you are opening up. The gid for the first sheet is 0; the gid for the third sheet is 2.

Screen Shot 2013-11-27 at 9.44.29 AM

Let’s first see how Google Visualization API returns the spreadsheet data as a DataTable object. This is only for those who are curious about what goes on behind the scenes. You can see that for this view, the URL is slightly different but the values of the key and the gid parameter stay the same.

https://spreadsheets.google.com/tq?&tq=&key=0AqAPbBT_k2VUdDc3aC1xS2o0c2ZmaVpOQWkyY0l1eVE&gid=2

Screen Shot 2013-11-27 at 9.56.03 AM

In order to display the same result as an independent HTML page, all you need to do is to take the key and the gid parameter values of your own Google spreadsheet and construct the custom URL following the same pattern shown below.

  • https://spreadsheets.google.com
    /tq?tqx=out:html&tq=
    &key=0AqAPbBT_k2VUdDc3aC1xS2o0c2ZmaVpOQWkyY0l1eVE
    &gid=2

https://spreadsheets.google.com/tq?tqx=out:html&tq=&key=0AqAPbBT_k2VUdDc3aC1xS2o0c2ZmaVpOQWkyY0l1eVE&gid=2

Screen Shot 2013-11-27 at 9.59.11 AM

By the way, if the URL you created doesn’t work, it is probably because you have not encoded it properly. Try this handy URL encoder/decoder page to encode it by hand or you can use JavaScript encodeURIComponent() function.
Also if you want the URL to display the query result without people logging into Google Drive first, make sure to set the permission setting of the spreadsheet to be public. On the other hand, if you need to control access to the spreadsheet only to a number of users, you have to remind your users to first go to Google Drive webpage and log in with their Google account before clicking your URLs. Only when the users are logged into Google Drive, they will be able see the query result.

B. How to Query a Google Spreadsheet

We have seen how to create a URL to show an entire sheet of a Google spreadsheet as an HTML page above. Now let’s do some querying, so that we can pick and choose what data the table is going to display instead of the whole sheet. That’s where the Query Language comes in handy.

Here is an example spreadsheet with over 50 columns and 500 rows.

  • https://docs.google.com/spreadsheet/ccc?
    key=0AqAPbBT_k2VUdDFYamtHdkFqVHZ4VXZXSVVraGxacEE
    &usp=drive_web
    #gid=0

https://docs.google.com/spreadsheet/ccc?key=0AqAPbBT_k2VUdDFYamtHdkFqVHZ4VXZXSVVraGxacEE&usp=drive_web#gid=0

Screen Shot 2013-11-27 at 10.15.41 AM

What I want to do is to show only column B, C, D, F where C contains ‘Florida.’ How do I do this? Remember the URL we created to show the entire sheet above?

  • https://spreadsheets.google.com/tq?tqx=out:html&tq=&key=___&gid=___

There we had no value for the tq parameter. This is where we insert our query.

Google Visualization API Query Language is pretty much the same as SQL. So if you are familiar with SQL, forming a query is dead simple. If you aren’t SQL is also easy to learn.

  • The query should be written like this:
    SELECT B, C, D, F WHERE C CONTAINS ‘Florida’
  • After encoding it properly, you get something like this:
    SELECT%20B%2C%20C%2C%20D%2C%20F%20WHERE%20C%20CONTAINS%20%27Florida%27
  • Add it to the tq parameter and don’t forget to also specify the key:
    https://spreadsheets.google.com/tq?tqx=out:html&tq=SELECT%20B%2C%20C%2C%20D%2C%20F%20WHERE%20C%20CONTAINS%20%27Florida%27
    &key=0AqAPbBT_k2VUdEtXYXdLdjM0TXY1YUVhMk9jeUQ0NkE

I am omitting the gid parameter here because there is only one sheet in this spreadsheet but you can add it if you would like. You can also omit it if the sheet you want is the first sheet. Ta-da!

Screen Shot 2013-11-27 at 10.26.13 AM

Compare this with the original spreadsheet view. I am sure you can appreciate how the small effort put into creating a URL pays back in terms of viewing an unwieldy large spreadsheet manageable.

You can also easily incorporate functions such as count() or sum() into your query to get an overview of the data you have in the spreadsheet.

  • select D,F count(C) where (B contains ‘author name’) group by D, F

For example, this query above shows how many articles a specific author published per year in each journal. The screenshot of the result is below and you can see it for yourself here: https://spreadsheets.google.com/tq?tqx=out:html&tq=select+D,F,count(C)+where+%28B+contains+%27Agoulnik%27%29+group+by+D,F&key=0AqAPbBT_k2VUdEtXYXdLdjM0TXY1YUVhMk9jeUQ0NkE

Screen Shot 2013-11-27 at 11.34.25 AM

Take this spread sheet as another example.

libbudgetfake

This simple query below displays the library budget by year. For those who are unfamiliar with ‘pivot‘, pivot table is a data summarization tool. The query below asks the spreadsheet to calculate the total of all the values in the B column (Budget amount for each category) by the values found in the C column (Years).

Screen Shot 2013-11-27 at 11.46.49 AM

This is another example of querying the spreadsheet connected to my library’s Literature Search request form. The following query asks the spreadsheet to count the number of literature search requests by Research Topic (=column I) that were received in 2011 (=column G) grouped by the values in the column C, i.e. College of Medicine Faculty or College of Medicine Staff.

  • select C, count(I) where (G contains ’2011′) group by C

litsearch

C. More Querying Options

There are many more things you can do with a custom query. Google has an extensive documentation that is easy to follow: https://developers.google.com/chart/interactive/docs/querylanguage#Language_Syntax

These are just a few examples.

  • ORDER BY __ DESC
    : Order the results in the descending order of the column of your choice. Without ‘DESC,’ the result will be listed in the ascending order.
  • LIMIT 5
    : Limit the number of results. Combined with ‘Order by’ you can quickly filter the results by the most recent or the oldest items.

My presentation slides given at the 2013 LITA Forum below includes more detailed information about Google Visualization API Query Language, parameters, and other options as well as how to use Google Chart Libraries in combination with Google Visualization API Query Language for data visualization, which is the topic of my next post.

Happy querying Google Spreadsheet!

 

Do You Feel Inadequate? For Hard-Working Overachievers

I have not been a very diligent blog writer in the year of 2013. So on the last day of 2013, I decided to write a post. I thought about writing a post with the title of “Adieu 2013!” but then I changed my mind. So here is a more sensational title, “Do you feel inadequate?”

Inadequacy is an interesting feeling. While I often felt inadequate as a college and grad student in academia and sometimes as a librarian in the libraryland, I was also pretty convinced that I was quite smart and bright. (Don’t throw stones at me just yet; Look what I said is ‘was’!) So how do you feel smart and inadequate at the same time? The answer is actually quite simple. You feel inadequate because you are smart enough to know that there are smarter people than you. So feeling inadequate itself is not a bad thing. But being unable to set the goal for you to overcome that feeling is a problem. Being unable to be at peace with the fact that there will always be people who are more bright and talented than you is a problem.

I wish I realized this, much earlier in my life. But it should still count just the same. I do no longer believe that I am particularly bright nor that I am seriously inadequate. I am just OK. That’s really not bad at all. I think that actually, this is a great place to be – knowing that I am OK to be who I am. This may sound mundane to many. But I guarantee you that if you are one of those exceptionally bright and successful over-achievers with little experience in failure then this would be a particularly hard belief for you to subscribe to.

[ADDED: I also want to emphasize that smart or brilliant is not an innate quality. You have to work on it to become smart or brilliant. So if you do work on things you want to become smart about, you will become smart. Believe me and go for it. On the other hand, you also need to 'actively decide' on what boundary you will set up in pushing yourself towards smartness or brilliance because there will be certain things you want to preserve such as sanity and work-life balance. For example, are you willing to sacrifice your 2 hours at a gym everyday and spend that time instead for getting smarter? How about sleeping only 4 hours a day and use the rest of it on some project you love? It will work, but maybe that is or is not what you really want. (Also consider if it will be a long-term or a short-term thing.) And so, you will be less smart than those who take those measures. So you are just OK. But it is you who decide to be so! No hard feelings, right?]

(On the other hand, if you have had this belief that you are just OK in your entire career and have never been discontent with yourself, maybe that is a clear warning sign. Don’t be a seat-warmer and go find a challenge that excites your librarian heart!)

Back in January, 2013. I read this blog post by Miss July, “ego, thy name is librarianship”. Many librarians shared the angst of wanting to be recognized widely and quickly for their hard work and intelligence. But the thing is, a lot of times, what makes someone recognized is chance and luck more than anything. Sometimes, a project you put a lot of work into and is completely worthy of others’ acclaim will go unnoticed. At other times, something you haphazardly put together to meet a deadline may make you famous! When I was a babybrarian, one of my friends, Will, who was a few years senior to me in being a librarian, asked if I recognized someone’s name. I had zero idea who that person was. But during his LIS days, that person was beyond famous in the libraryland, I was told.

I am not saying that luck and chance are important to fame than hard work and intelligence to dismiss the famous ‘and’ brilliant ‘and’ hard-working people in the libraryland, whom I  admire. I just want to point out that hard work and brilliance is only a sufficient condition for being a good librarian and professional, not for gaining fame. If you are aiming at the former, your hard work and brilliance will be more than rewarded. If you are aiming at the latter, on the other hand, achieving that will be way trickier since it is mostly up to others. I am simply sharing this to help other bright librarians who are struggling with the work-life balance and the feeling of inadequacy in spite of hard work and many achievements.

I also want all LIS students and grads in the library job market to know that something similar applies to the hiring process. I used to believe that only the best candidate with the most achievements gets hired. (Just like the grades given on an absolute scale!) But this naive belief is simply not true. From serving on multiple search committees at academic libraries, I have learned that candidates’ applications, resume/CVs, and cover letters are evaluated on a relative, not an absolute scale. And each organization has different priorities, specific needs, and most of all, unique individuals on their search committees or as hiring officials at any given time. You need to be the right fit for a given position at a given time and at a specific place. Being that right fit requires a lot of luck and chance beyond your many achievements. I also saw many cases in which some candidates whom the search committee I belonged to rejected but who found jobs that are just as good as or even better than what we had to offer. So no need to fall into despair by a rejection letter. You just have to try a little longer until you get selected.

From Flickr Creative Commons by Mari Z

If I were wiser, perhaps I would have written “How to Overcome Your Feeling of Inadequacy in Five Easy Steps(!)” instead of “Do You Feel Inadequate?” Unfortunately, I don’t have such five easy steps. I can only say that it took very many years for me to understand that working on the stuff that seems to you most difficult and unenjoyable doesn’t make you the most brilliant and hard-working person (It is probably a rather poor investment of your time and brain and so please don’t do that.) and that being a good supporter and follower can make just as great a contribution to a project as being its leader. A good thing about becoming a mid-career professional and getting old is that you get to care less about stupid stuff like what others think about you and more about important stuff like what you can do to make yourself better at things you want to do because you think they matter. How smart I look to others or whether I can be famous becomes rather trivial compared to whether I can get this thing done or to work, I understand something correctly, and what I do makes me happy and proud. I also recommend great blog posts by Andromeda and Coral about how to overcome the feeling of inadequacy, particularly in library technology and coding. Like they recommend, go sit at the table and develop your own swagger!

The New Year’s Eve is a great moment for reflection. In Müdigkeitsgesellschaft (Fatigue Society) (Berlin: Matthes & Seitz, 2010), which I’ve read recently (not in German but in Korean translation), a Korean-German philosopher Byung-Chul Han writes that driven by the goal of maximizing production, the contemporary society no longer disciplines people and instead makes all of us into individual entrepreneurs. He calls this new society ‘achievement society’ over-saturated with positivity and affirmation. All of us are now free to exploit ourselves, and there is no limit to how far we can go in our own free self-exploitation.  Doesn’t this sound familiar and similar to the mantra of managing oneself and the celebration of creativity?

Happy New Year to you all!

My Recent ALA TechSource Workshop Slides

I have recently given an ALA TechSource Workshop on “Improving Your Library’s Mobile Services.”

  • Did you know that now we spend 38 % of our Internet time on mobile?
  • And we spend more time with our smartphones than with our partners.

If you are interested in the changes that are taking place in the mobile Web and libraries, check out the slides below!

Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach, and Liaising

I am doing a part of the ACRL E-Learning Webcast,  “Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach, and Liaising,” next Tuesday with Kiyomi Deards and Erin Dorney and very excited about it.

I will be covering UX as a base for successful outreach and liaising activities. Kiyomi and Erin will discuss the stealth librarian liaising and the stealth librarian outreach respectively. If you can, join Erin and Kiyomi and me! If not, here are the slides of my part. The twitter hashtag is #stealthlib.

Part 1: UX for Stealth Librarian Outreach

Here are some info about the webcast for those who are interested:

Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach, and Liaising
April 23, 2013
11 a.m. Pacific | 12:00 p.m. Mountain | 1:00 p.m. Central | 2:00 p.m. Eastern

90 minutes

Description: Relationships are at the heart of providing a satisfactory user experience and delivering library services and programs that match with what our users want and need. Many libraries have traditionally spoken with users only when necessary or when a problem has occurred. Looking at user experience, outreach, and liaison librarianship from the perspective of relationship-building between librarians and faculty, staff, or students allows librarians to provide more targeted and desired services while increasing positive perceptions of libraries. This live webcast investigates the benefits of relationship-building in a holistic manner. Instead of focusing on one aspect of librarianship, public, technical, and outreach services are examined as different means to the same end: better services through better campus relationships.

Join three academic librarians specializing in user experience, outreach, and liaison librarianship to discover how they use relationship-building to enhance their work. Learn how user experience research, outreach, and stealth librarianship can be used to create meaningful connections within the campus community. Presenters will examine the benefits of strong personal relationships and how they can improve the visibility and reputation of the library on campus. Additionally, hear how quality relationships can lead to the acquisition of new resources and the evolution of services to better meet users needs. Participants will perform a brief environmental scan, help to create an open access list of outreach activities, and share their own tips for successful stealth librarianship.

Learning Outcomes:

Learn to create a practical strategy in order to consciously shape and deliver positive user experience with the library staff in person and online.
List specific outreach activities which will engage users in order to build positive relationships between the library and its users.
Analyze nontraditional opportunities for engagement in order to prioritize and maximize the impact of time allotted to nontraditional engagement.

Presenter(s): Kiyomi D. Deards, Assistant Professor, University of Nebraska-Lincoln; Erin Dorney, Outreach Librarian, Millersville University; Bohyun Kim, Digital Access Librarian, Florida International University

Target Audience: Librarians who want to improve the overall user experience of the library environment. Librarians who are subject specialist and/or have liaison duties with specific academic departments or schools. Librarians who perform outreach activities to faculty and students. Librarians who manage the library’s social media channels.

 

Good Design: Pleasing to the Eyes “and” Functional

*** This post has been originally published in ACRL TechConnect on Mar. 13, 2013. ***

Many librarians work with technology even if their job titles are not directly related to technology. Design is somewhat similar to technology in that aspect. The primary function of a librarian is to serve the needs of library patrons, and we often do this by creating instructional or promotional materials such as a handout and a poster. Sometimes this design work goes to librarians in public services such as circulation or reference. Other times it is assigned to librarians who work with technology because it involves some design software.

The problem is that knowing how to use a piece of design software does not entail the ability to create a great work of design. One may be a whiz at Photoshop but can still produce an ugly piece of design. Most of us, librarians, are quite unfamiliar with the concept of design. ACRL TechConnect covered the topic design previously in Design 101 – Part 1 and Design 101 – Part 2. So be sure to check them out. In this post, I will share my experience of creating a poster for my library in the context of libraries and design.

1. Background

My workplace recently launched the new Kindle e-book leader lending program sponsored by the National Network of Libraries of Medicine/Southeast Atlantic Region Express Mobile Technology Project. This project is to be completed in a few months, and we have successfully rolled out 10 Kindles with 30 medical e-book titles for circulation early this year. One of the tasks left for me to do as the project manager is to create a poster to further promote this e-book reader program. No matter how great the Kindle e-book lending program is, if patrons don’t know about it, it won’t get much use. A good poster can attract a lot of attention from library patrons. I can just put a small sign with “Kindles available!” written on it somewhere in the library. But the impact would be quite different.

2. Trying to design a poster

When I planned the grant budget, I included an budget item for large posters. But the item only covers the printing costs, not the design costs. So I started designing a poster myself. Here are a few of my first attempts. Even to my untrained eyes, these look unprofessional and amateurish, however. The first one looked more like a handout than a poster. So I decided to make the background black. That makes the QR code and the library logo invisible however. To fix this, I added a white background behind them. Slightly better maybe? Not really.

Kindle0

My first try doesn’t look so good!

Kindle1

My second attempt is only marginally better!

 

 

 

 

 

 

 

 

 

 

 

One thing I know about design is that an image can save or kill your work. A stunning image alone can make a piece of design awesome. So I did some Google search and found out this nice image of Kindle. Now it looks like that I need to flip the poster to make it wide.

Kindle2

The power of a nice image! Too bad it is copyrighted…

But there is a catch. The image I found is copyrighted. This was just an example to show how much power a nice image or photograph can have to the overall quality of a work of design. I also looked for Kindle images/photographs in Flick Creative Commons but failed to locate one that allows making derivatives. This is a very common problem for libraries, which tend to have little access to quality images/photographs. If you are lucky you may find a good image from Pixabay which offer very nice photographs and images that are in public domain.

Kindle3

Changed the poster setup to to make it wide.

3. What went wrong

You probably already have some ideas about what went wrong with my failed attempts so far. The font doesn’t look right. The poster looks more like a handout. The image looks amateurish in the first two examples. But the whole thing is functional for sure, some may say. It does the job of conveying the message that the library now has Kindle E-book readers to offer. Others may object. No, not really, the wording is vague, far from clear. You can go on forever. A lot of times, these issues are solved by adding more words, more instructions, and more links, which can be also problematic.

But one thing is clear. These are not pretty. And what that means is that if I print this and hang up on the wall around the library, our new Kindle e-book lending program would fail to convey certain sentiments that I had in mind to our library patrons. I want the poster to present this program as a new and exciting new service. I would like the patron to see the poster and get interested, curious, and feel that the library is trying something innovative. Conveying those sentiments and creating a certain impression about the library ‘is’ the function of the poster as much as informing library patrons about the existence of the new Kindle e-book reader lending program. Now the posters above won’t do a good job at performing that function. So in those aspects, they are not really functional. Sometimes beauty is a necessity. For promotional materials, which libraries make a lot but tend to neglect the design aspect of them, ‘pleasing to the eyes’ is part of their essential function.

4. Fixing it

What I should have done is to search for examples first that advertise a similar program at other libraries. I was very lucky in this case. In the search results, I ran into this quite nice circulation desk signage created by Saint Mary’s College of Maryland Library. This was made as a circulation desk sign, but it gave me an inspiration that I can use for my poster.

An example can give you much needed inspiration!

Once you have some examples and inspiration, creating your own becomes much easier. Here, I pretty much followed the same color scheme and the layout from the one above. I changed the font and the wording and replaced the kindle image with a different one, which is close to what my library circulates. The image is from Amazon itself, and Amazon will not object people using their own product image to promote the product itself. So the copyright front is clear. You can see my final poster below. If I did not run into this example, however, I would have probably searched for Kindle advertisements, posters, and similar items for other e-book readers for inspiration.

One thing to remember is the purpose of the design. In my case, the poster is planned to be printed on a large glossy paper (36′ x 24′). So I had to make sure that the image will appear clear and crisp and not blurry when printed on the large-size paper. If your design is going to be used only online or printed on a small-size item, this is less of an issue.

Final result!

5. Good design isn’t just about being pretty

Hopefully, this example shows why good design is not just a matter of being pretty. Many of us have an attitude that being pretty is the last thing to be considered. This is not always false. When it is difficult enough to make things work as intended, making them pretty can seem like a luxury. But for promoting library services and programs at least, just conveying information is not sufficient. Winning the heart of library patrons is not just about letting people know what the library does but also about how the library does things. For this reason, the way in which the library lets people know about its services and programs also matters. Making things beautiful is one way to improve on this “how” aspect as far as promotional materials are concerned. Making individual interactions personally pleasant and the transactions on the library website user-friendly would be another way to achieve the same goal. Design is a broad concept that can be applied not only to visual work but also to a thought process, a tool, a service, etc., and it can be combined with other concept such as usability.

Resources

While I was doing this, I also discovered a great resource, Librarian Design Share. This is a great place to look for an inspiration or to submit your own work, so that it can inspire other librarians. Here are a few more resources that may be useful to those who work at a library and want to learn a bit more about visual design. Please share your experience and useful resources for the library design work in the comments!

 

Aaron Swartz and Too-Comfortable Research Libraries

*** This post has been originally published in ACRL TechConnect on Feb. 11, 2013. ***
*** Update: Several references and a video added (thanks to Brett Bonfield) on Feb. 21, 2013. ***

Who was Aaron Swartz?

If you are a librarian and do not know who Aaron Swartz is, that should probably change now. He helped developing the RSS standard, was the co-founder of Reddit, worked on the Open Library project, downloaded and freed 20% (2.7 million documents) of the Public Access to Court Electronic Records (PACER) database that charges fees for the United States federal court documents, out of which about 1,600 had privacy issues, played a lead role in preventing the Stop Online Piracy Act (SOPA), and wrote the Guerrilla Open Access Manifesto.

Most famously, he was arrested in 2011 for the mass download of journal articles from JSTOR.  He returned the documents to JSTOR and apologized. The Massachusetts state court dismissed the charges, and JSTOR decided not to pursue civil litigation. But MIT stayed silent, and the federal court charged Swartz with wire fraud, computer fraud, unlawfully obtaining information from a protected computer and recklessly damaging a protected computer. If convicted on these charges, Swartz could be sentenced to up to 35 years in prison at the age of 26. He committed suicide after facing charges for two years, on January 11, 2013.

Information wants to be free; Information wants to be expensive

Now, he was a controversial figure. He advocated Open Access (OA) but to the extent of encouraging scholars, librarians, students who have access to copyrighted academic materials to trade passwords and circulate them freely on the grounds that this is an act of civil disobedience against unjust copyright laws in his manifesto. He was an advocate of the open Internet, the transparent government, and open access to scholarly output. But he also physically hacked into the MIT network wiring closet and attached his laptop to download over 4 million articles from JSTOR. Most people including librarians are not going to advocate trading their institutions’ subscription database passwords or breaking into a staff-only computer networking area of an institution. The actual method of OA that Swartz recommended was highly controversial even among the strongest OA advocates.

But in his Guerrilla OA manifesto, Swartz raised one very valid point about the nature of information in the era of the World Wide Web. That is, information is power. (a) As power, information can be spread to and be made useful to as many of us as possible. Or, (b) it can be locked up and the access to it can be restricted to only those who can pay for it or have access privileges some other way. One thing is clear. Those who do not have access to information will be at a significant disadvantage compared to those who do.

And I would like to ask what today’s academic and/or research libraries are doing to realize Scenario (a) rather than Scenario (b). Are academic/research libraries doing enough to make information available to as many as possible?

Too-comfortable Internet, Too-comfortable academic libraries

Among the many articles I read about Aaron Swartz’s sudden death, the one that made me think most was “Aaron Swartz’s suicide shows the risk of a too-comfortable Internet.” The author of this article worries that we may now have a too-comfortable Internet. The Internet is slowly turning into just another platform for those who can afford purchasing information. The Internet as the place where you could freely find, use, modify, create, and share information is disappearing. Instead pay walls and closed doors are being established. Useful information on the Internet is being fast monetized, and the access is no longer free and open. Even the government documents become no longer freely accessible to the public when they are put up on the Internet (likely to be due to digitization and online storage costs) as shown in the case of PACER and Aaron Swartz. We are more and more getting used to giving up our privacy or to paying for information. This may be inevitable in a capitalist society, but should the same apply to libraries as well?

The thought about the too-comfortable Internet made me wonder whether perhaps academic research libraries were also becoming too comfortable with the status quo of licensing electronic journals and databases for patrons. In the times when the library collection was physical, people who walk into the library were rarely turned away. The resources in the library are collected and preserved because we believe that people have the right to learn and investigate things and to form one’s own opinions and that the knowledge of the past should be made available for that purpose. Regardless of one’s age, gender, social and financial status, libraries have been welcoming and encouraging people who were in the quest for knowledge and information.  With the increasing number of electronic resources in the library, however, this has been changing.

Many academic libraries offer computers, which are necessary to access electronic resources of the library itself. But how many of academic libraries keep all the computers open for user without the user log-in? Often those library computers are locked up and require the username and password, which only those affiliated with the institution possess. The same often goes for many electronic resources. How many academic libraries allow the on-site access to electronic resources by walk-in users? How many academic libraries insist on the walk-in users’ access to those resources that they pay for in the license? Many academic libraries also participate in the Federal Depository Library program, which requires those libraries to provide free access to the government documents that they receive to the public. But how easy is it for the public to enter and access the free government information at those libraries?

I asked in Twitter about the guest access in academic libraries to computers and e-resources. Approximately 25 academic librarians generously answered my question. (Thank you!) According to the responses in Twitter,  almost all except a few libraries ( mentioned in Twitter responses) offer guest access to computers and e-resources on-site. It is to be noted, however, that a few offer the guest -access to neither. Also some libraries limit the guests’ computer-use to 30 minutes – 4 hours, thereby restricting the access to the library’s electronic resources as well. Only a few libraries offer free wi-fi for guests. And at some libraries, the guest wi-fi users are unable to access the library’s e-resources even on-site because the IP range of the guest wi-fi is different from that of the campus wi-fi.

I am not sure how many academic libraries consciously negotiate the walk-in users’ on-site access with e-resources vendors or whether this is done somewhat semi-automatically because many libraries ask the library building IP range to be registered with vendors so that the authentication can be turned off inside the building. I surmise that publishers and database vendors will not automatically permit the walk-in users’ on-site access in their licenses unless libraries ask for it. Some vendors also explicitly prohibit libraries from using their materials to fill the Interlibrary loan requests from other libraries. The electronic resource vendors and publishers’ pricing has become more and more closely tied to the number of patrons who can access their products. Academic libraries has been dealing with the escalating costs for electronic resources by filtering out library patrons and limiting the access to those in a specific disciplines.  For example, academic medical and health sciences libraries often subscribe to databases and resources that have the most up-to-date information about biomedical research, diseases, medications, and treatments. These are almost always inaccessible to the general public and often even to those affiliated with the institution. The use of these prohibitively expensive resources is limited to a very small portion of people who are affiliated with the institution in specific disciplines such as medicine and health sciences. Academic research libraries have been partially responsible for the proliferation of these access limitations by welcoming and often preferring these limitations as a cost-saving measure. (By contrast, if those resources were in the print format, no librarian would think that it is OK to permanently limit its use to those in medical or health science disciplines only.)

Too-comfortable libraries do not ask themselves if they are serving the public good of providing access to information and knowledge for those who are in need but cannot afford it. Too-comfortable libraries see their role as a mediator and broker in the transaction between the information seller and the information buyer. They may act as an efficient and successful mediator and broker. But I don’t believe that that is why libraries exist. Ultimately, libraries exist to foster the sharing and dissemination of knowledge more than anything, not to efficiently mediate information leasing.  And this is the dangerous idea: You cannot put a price tag on knowledge; it belongs to the human race. Libraries used to be the institution that validates and confirms this idea. But will they continue to be so in the future? Will an academic library be able to remain as a sanctuary for all ideas and a place for sharing knowledge for people’s intellectual pursuits regardless of their institutional membership? Or will it be reduced to a branch of an institution that sells knowledge to its tuition-paying customers only? While public libraries are more strongly aligned with this mission of making information and knowledge freely and openly available to the public than academic libraries, they cannot be expected to cover the research needs of patrons as fully as academic libraries.

I am not denying that libraries are also making efforts in continuing the preservation and access to the information and resources through initiatives such as Hathi Trust and DPLA (Digital Public Library of America). My concern is rather whether academic research libraries are becoming perhaps too well-adapted to the times of the Internet and online resources and too comfortable serving the needs of the most tangible patron base only in the most cost-efficient way, assuming that the library’s mission of storing and disseminating knowledge can now be safely and neutrally relegated to the Internet and the market. But it is a fantasy to believe that the Internet will be a sanctuary for all ideas (The Internet is being censored as shown in the case of Tarek Mehanna.), and the market will surely not have the ideal of the free and open access to knowledge for the public.

If libraries do not fight for and advocate those who are in need of information and knowledge but cannot afford it, no other institution will do so. Of course, it costs to create, format, review, and package content. Authors as well as those who work in this business of content formatting, reviewing, packaging, and producing should be compensated for their work. But not to the extent that the content is completely inaccessible to those who cannot afford to purchase but nevertheless want access to it for learning, inquiry, and research. This is probably the reason why we are all moved by Swartz’s Guerrilla Open Access Manifesto in spite of the illegal implications of the action that he actually recommended in the manifesto.

Knowledge and information is not like any other product for purchase. Sharing increases its value, thereby enabling innovation, further research, and new knowledge. Limiting knowledge and information to only those with access privilege and/or sufficient purchasing power creates a fundamental inequality. The mission of a research institution should never be limited to self-serving its members only, in my opinion. And if the institution forgets this, it should be the library that first raises a red flag. The mission of an academic research institution is to promote the freedom of inquiry and research and to provide an environment that supports that mission inside and outside of its walls, and that is why a library is said to be the center of an academic research institution.

I don’t have any good answers to the inevitable question of “So what can an academic research library do?” Perhaps, we can start with broadening the guest access to the library computers, wi-fi, and electronic resources on-site. Academic research libraries should also start asking themselves this question: What will libraries have to offer for those who seek knowledge for learning and inquiry but cannot afford it? If the answer is nothing, we will have lost libraries.

In his talk about the Internet Archive’s Open Library project at the Code4Lib Conference in 2008 (at 11:20), Swartz describes how librarians had argued about which subject headings to use for the books in the Open Library website. And he says, “We will use all of them. It’s online. We don’t have to have this kind of argument.” The use of online information and resources does not incur additional costs for use once produced. Many resources, particularly those scholarly research output already have established buyers such as research libraries. Do we have to deny access to information and knowledge to whose who cannot afford but are seeking for it, just so that we can have a market where information and knowledge resources are sold and bought and authors are compensated along with those who work with the created content as a result? No, this is a false question. We can have both. But libraries and librarians will have to make it so.

Videos to Watch


“Code4Lib 2008: Building the Open Library – YouTube.”

“Aaron Swartz on Picking Winners” American Library Association Midwinter meeting, January 12, 2008.


“Freedom to Connect: Aaron Swartz (1986-2013) on Victory to Save Open Internet, Fight Online Censors.”

REFERENCES

“Aaron Swartz.” 2013. Accessed February 10. http://www.aaronsw.com/.

“Aaron Swartz – Wikipedia, the Free Encyclopedia.” 2013. Accessed February 10. http://en.wikipedia.org/wiki/Aaron_Swartz#JSTOR.

“Aaron Swartz on Picking Winners – YouTube.” 2008. http://www.youtube.com/watch?feature=player_embedded&v=BvJqXaoO4FI.

“Aaron Swartz’s Suicide Shows the Risk of a Too-comfortable Internet – The Globe and Mail.” 2013. Accessed February 10. http://www.theglobeandmail.com/commentary/aaron-swartzs-suicide-shows-the-risk-of-a-too-comfortable-internet/article7509277/.

“Academics Remember Reddit Co-Founder With #PDFTribute.” 2013. Accessed February 10. http://www.slate.com/blogs/the_slatest/2013/01/14/aaron_swartz_death_pdftribute_hashtag_aggregates_copyrighted_articles_released.html.

“After Aaron, Reputation Metrics Startups Aim To Disrupt The Scientific Journal Industry | TechCrunch.” 2013. Accessed February 10. http://techcrunch.com/2013/02/03/the-future-of-the-scientific-journal-industry/.

American Library Association, “A Memorial Resolution Honoring Aaron Swartz.” 2013. http://connect.ala.org/files/memorial_5_aaron%20swartz.pdf.

“An Effort to Upgrade a Court Archive System to Free and Easy – NYTimes.com.” 2013. Accessed February 10. http://www.nytimes.com/2009/02/13/us/13records.html?_r=1&.

Bonfield, Brett. 2013. “Aaron Swartz.” In the Library with the Lead Pipe (February 20). http://www.inthelibrarywiththeleadpipe.org/2013/aaron-swartz/.

“Code4Lib 2008: Building the Open Library – YouTube.” 2013. Accessed February 10. http://www.youtube.com/watch?v=oV-P2uzzc4s&feature=youtu.be&t=2s.

“Daily Kos: What Aaron Swartz Did at MIT.” 2013. Accessed February 10. http://www.dailykos.com/story/2013/01/13/1178600/-What-Aaron-Swartz-did-at-MIT.

Dupuis, John. 2013a. “Around the Web: Aaron Swartz Chronological Link Roundup – Confessions of a Science Librarian.” Accessed February 10. http://scienceblogs.com/confessions/2013/01/20/around-the-web-aaron-swartz-chronological-link-roundup/.

———. 2013b. “Library Vendors, Politics, Aaron Swartz, #pdftribute – Confessions of a Science Librarian.” Accessed February 10. http://scienceblogs.com/confessions/2013/01/17/library-vendors-politics-aaron-swartz-pdftribute/.

“FDLP for PUBLIC.” 2013. Accessed February 10. http://www.gpo.gov/libraries/public/.

“Freedom to Connect: Aaron Swartz (1986-2013) on Victory to Save Open Internet, Fight Online Censors.” 2013. Accessed February 10. http://www.democracynow.org/2013/1/14/freedom_to_connect_aaron_swartz_1986.

“Full Text of ‘Guerilla Open Access Manifesto’.” 2013. Accessed February 10. http://archive.org/stream/GuerillaOpenAccessManifesto/Goamjuly2008_djvu.txt.

Groover, Myron. 2013. “British Columbia Library Association – News – The Last Days of Aaron Swartz.” Accessed February 21. http://www.bcla.bc.ca/page/news/ezlist_item_9abb44a1-4516-49f9-9e31-57685e9ca5cc.aspx#.USat2-i3pJP.

Hellman, Eric. 2013a. “Go To Hellman: Edward Tufte Was a Proto-Phreaker (#aaronswnyc Part 1).” Accessed February 21. http://go-to-hellman.blogspot.com/2013/01/edward-tufte-was-proto-phreaker.html.

———. 2013b. “Go To Hellman: The Four Crimes of Aaron Swartz (#aaronswnyc Part 2).” Accessed February 21. http://go-to-hellman.blogspot.com/2013/01/the-four-crimes-of-aaron-swartz.html.

“How M.I.T. Ensnared a Hacker, Bucking a Freewheeling Culture – NYTimes.com.” 2013. Accessed February 10. http://www.nytimes.com/2013/01/21/technology/how-mit-ensnared-a-hacker-bucking-a-freewheeling-culture.html?pagewanted=all.

March, Andrew. 2013. “A Dangerous Mind? – NYTimes.com.” Accessed February 10. http://www.nytimes.com/2012/04/22/opinion/sunday/a-dangerous-mind.html?pagewanted=all.

“MediaBerkman » Blog Archive » Aaron Swartz on The Open Library.” 2013. Accessed February 22. http://blogs.law.harvard.edu/mediaberkman/2007/10/25/aaron-swartz-on-the-open-library-2/.

Peters, Justin. 2013. “The Idealist.” Slate, February 7. http://www.slate.com/articles/technology/technology/2013/02/aaron_swartz_he_wanted_to_save_the_world_why_couldn_t_he_save_himself.html.

“Public Access to Court Electronic Records.” 2013a. Accessed February 10. http://www.pacer.gov/.

“Publishers and Library Groups Spar in Appeal to Ruling on E-Reserves – Technology – The Chronicle of Higher Education.” 2013. Accessed February 10. http://chronicle.com/article/PublishersLibrary-Groups/136995/?cid=pm&utm_source=pm&utm_medium=en.

“Remember Aaron Swartz.” 2013. Celebrating Aaron Swartz. Accessed February 22. http://www.rememberaaronsw.com.

Rochkind, Jonathan. 2013. “Library Values and the Growing Scholarly Digital Divide: In Memoriam Aaron Swartz | Bibliographic Wilderness.” Accessed February 10. http://bibwild.wordpress.com/2013/01/13/library-values-and-digital-divide-in-memoriam-aaron-swartz/.

Sims, Nancy. 2013. “What Is the Government’s Interest in Copyright? Not That of the Public. – Copyright Librarian.” Accessed February 10. http://blog.lib.umn.edu/copyrightlibn/2013/02/what-is-the-governments-interest-in-copyright.html.

Stamos, Alex. 2013. “The Truth About Aaron Swartz’s ‘Crime’.” Unhandled Exception. Accessed February 22. http://unhandled.com/2013/01/12/the-truth-about-aaron-swartzs-crime/.

Summers, Ed. 2013. “Aaronsw | Inkdroid.” Accessed February 21. http://inkdroid.org/journal/2013/01/19/aaronsw/.

“The Inside Story of Aaron Swartz’s Campaign to Liberate Court Filings | Ars Technica.” 2013. Accessed February 10. http://arstechnica.com/tech-policy/2013/02/the-inside-story-of-aaron-swartzs-campaign-to-liberate-court-filings/.

“Welcome to Open Library (Open Library).” 2013. Accessed February 10. http://openlibrary.org/.

West, Jessamyn. 2013. “Librarian.net » Blog Archive » On Leadership and Remembering Aaron.” Accessed February 21. http://www.librarian.net/stax/3984/on-leadership-and-remembering-aaron/.

 

Common Misconceptions about Library Job Search: What I have learned from the other side of the table

I have been invited to speak as a panelist for the American Libraries Live Episode 2 on Thursday, January 10th at 2pm EST. Since this program will feature David Connolly, who manages the ALA JobList site (which every budding librarian should know about), and Jill Klees, a Career Liaison who works with the San Jose State University School of Library and Information Science, it is going to be informative for sure. So if you are looking for your first librarian position or getting ready for job search, make sure to tune in.

Previously, I wrote about personal branding for new and budding librarians and interviewed a few librarians for my blog who were successful in landing their first librarian job. (Search for ‘Interview with brand-new librarians’ in the search box on the right if you want to check them out. The links are also at the end of this post.) But for the last four years or so, I had opportunities to serve on several search committees, to hire many library assistants myself, and to be at many candidate interviews and presentations. So, in this post I would like to share several things that I have learned about library job search from the other side of the table, that is, not the job-seeking but the hiring side.

As everyone knows, job search is a stressful process. You may have been searching for a job for a long time. You may have been without a job for a while. You may have been selected many times for a phone or in-person interview only to hear that the job went to someone else. You may even had been offered a job and then told that the position was canceled last minute for the budget issues. You will be anxious and worried about the future. You might even doubt if any library will ever offer you a job. You may start to feel desperate and depressed. Well, this is not just you but something that almost everyone goes through a job search process. But still, that won’t cheer you up much while you are still looking for a job. The worst part of job search is the feeling that you are powerless.

But what I have learned from being at the hiring side of the table is that this is not necessarily the case. The hiring process is just as stressful to an employer as the job search process is to a job applicant. There are many misconceptions that job applicants tend to subscribe to but are not necessarily true. Here are several of them, and I will explain why these are misconceptions even though each of them may appear pretty convincing. Hopefully this will help you to get a more balanced view about the whole process than I had and reduce some of the anxiety and stress you are bound to feel during the job search.

1. Since my MLIS degree is brand-new, I won’t stand a chance competing with more experienced librarians applying for the same position, right? No.

This is common fear that many new LIS graduates have. But the truth of the matter is that many employers actually prefer new graduates to experienced librarians for a variety of reasons. Many employers think that new LIS graduate are likely to be (a) more up-to-date with new library trends, (b) more capable with technology, and (c) more enthusiastic and energetic. These are great strengths to many employers’ eyes.  Now it is up to you to show them that all these strengths apply to you.  Sometimes, employers explicitly look for candidates with a specific amount of work experience in a particular field. But if that is the case, the job positing will clearly state so. If no such condition is found in the posting however, you can safely assume that new graduates are welcome to apply.

So don’t worry in advance whom you are going to be competing with. Instead, focus on what contribution you can make to the position if you are selected.

2. I will be at a disadvantage if I don’t want to relocate. I will be at a disadvantage if I apply for a job far away from where I currently reside. Right? Not really.

Generally, finding a job can take less time if you are willing to relocate. However, it is also true that many employers prefer to hire local candidates for a variety of reasons. Many employers are willing to fly qualified candidates across the continent for an interview as long as a candidate has qualifications they want. But some employers like to save expenses involved with bringing in a candidate from far away. In such cases, you may get invited for an interview even if you are not the top candidate because there is little cost involved. Sometimes, it is not expenses that make employers prefer local candidates. They may be interested in those who are more likely to stay with them rather than leaving after a few years of service. They may want someone who is more familiar with the local culture and environment.

The point is that many employers will make different decisions based upon different considerations at different times. Those considerations are almost impossible for a job candidate to predict. So my advice is to simply apply for the positions that match your experience and skill set. If you are willing to relocate, apply for out-of-state jobs. If you are unwilling or unable to relocate, then focus on the jobs available in your area and don’t worry about others.  Do your best at what you can do, and do not worry about things that you have no control over.

3. Applying for as many jobs as possible will increase the chance of landing a job. No.

This seems to be simple enough. The more jobs you apply for, the more chances you will have in getting an interview at least, right? Well, unfortunately, finding a job is not like winning a lottery. The fact that you submitted your resume and cover letter has almost nothing to do with the chance of being considered as a candidate for the position. You will be considered so only if your resume and cover letter actually show that you are qualified for and likely to be a good fit for the position. Otherwise, the act of submitting an application is just a waste of time. I know that many send in applications to jobs that they are remotely qualified for or are not even half-enthusiastic for the reason of ‘just in case.’ This is understandable, but what it does is to lessen your anxiety by giving you a false sense of doing everything you can more than to actually raise your chance of being called for interviews and getting actual job offers.

Therefore, invest your time and energy in selecting the most relevant jobs to your qualifications and in making your applications for those jobs as good as they can be. This takes time and focus, and you cannot maintain this level of perfection if you are applying for as many jobs as possible. It will be hard, but be wise and selective in applying for positions, so that when you do apply you can give all you got.

4. In order to get the job offer, I have to meet ‘all’ the qualifications in the job posting. No. 

A job posting is often a wish list of qualifications and skills. So if these do not match 100% with what you have, don’t be discouraged. Apply if you meet their base qualifications, that is, all of the required qualifications. But focus in the cover letter and the resume on showing that you do have relevant experience and skills and how they will allow you to quickly learn the rest of needed skills, that is, some of the desired but not required qualifications.

If you are unsure, step back and try to think in the shoes of a hiring manager. If you were a hiring manager, what would be the absolutely necessary qualifications and skills for the position? What would they consider as great strengths? What would they consider as something that they can easily teach you or something that they need you as an expert for? What would be a reason for the hiring manager to prefer you to more experienced candidates? Try to answer these things from the employer’s point of view while being honest and realistic about yourself. If you are called for an interview, be sure to ask about these things. The interviewers will be more than happy to tell you about the position you are applying for.

Also important is your interest and eagerness to pick up new skills and apply them to work. This is really important to employers. They know that skills can be learned but passion and enthusiasm are harder to find. So make sure that this comes out during the interview process.

5. If I am being called for a phone or in-person interview, the search committee and the hiring manager would be already familiar with everything I wrote in the cover letter and resume for sure. No.

The search committee members do their best to prepare for interviews, but they deal with a large volume of cover letters and resumes. They interview multiple candidates and can be serving on multiple search committees at the same time. Scheduling interviews itself can take up to 2-3 weeks at a large organization. So even if you were selected for an interview, your interviewers may well have to be reminded of why they picked you in the first place and what makes you a great candidate for the position.

Never assume that your interviewers would remember everything you wrote in your application. Do not repeat everything you put down in your cover letter or resume. But make sure to present the most important part of it in your interview more succinctly and convincingly. The search committee knows that they have already liked what they saw in your cover letter and resume. But it is up to you to make them remember and be assured of that in person (or over the phone).

6. Those who interview me will be looking for my weaknesses or flaws. Not at all.

When one is interviewing for a job, the whole interview process can seem intimidating. But believe it or not, the search committee and the hiring manager are the ones who want to see you successful most. They will ask questions, hoping and praying that you would give good or correct answers, and they really want your presentation to be excellent.

Why? It is because they already picked you once, twice, or three times out of a huge pile of resumes and cover letters. Just as you have worked on your cover letter and resume for hours, your search committee worked for hours to find out qualified candidates for the position. (And you would think that there would be plenty of qualified candidates in a tough job market. Surprisingly, this is not the case, more often than not. It is really really hard to find good candidates for many positions. So if you are one of them, they are more than happy to see you!) Remember this, and you will find a whole job search and interview process less daunting, intimidating, and stressful.

Last thought

Mostly what I really wanted to address is how to eliminate some of the anxiety and stress that are bound to go along with many new LIS graduates’ job search process. This is best dealt with by realizing that (a) some of the worries may be groundless, can be handled productively, or simply beyond control and  that (b) job search and hiring are two sides of one coin and share one and the same goal: a fit between a person and an organization. No doubt finding this fit can take a while because the ‘fit’ is more than just a sum of work experiences or the list of skills. But with patience and smart strategies, you can make the process as less stressful as possible. Please share any tips you can offer in the comments!

I am closing this post with some really excellent tips from the librarian who has a great deal of experience in hiring librarians (much much more than I have) and was generous enough to share them with me for all of you.

  • Never hide who you are or what’s happened in your career.
  • Don’t avoid dates on resumes and make a resume a clear and simple progression of what you’ve done.
  • And being clear about your jobs and education is infinitely more important that some bland statement of objectives.
  • Do not repeat what is on the resume in the cover letter.
  • Look for an eloquent and simple way of expressing who you are.
  • Demonstrate your ability and confidence; don’t just state that you are capable
  • Ask lots of good questions.

 

 

Present Your Slides without Access to the Internet with Free IPad Apps

*** This post has been also published on ACRL TechConnect on Nov. 20, 2012. ***

Librarians often use presentation slides to teach a class, run a workshop, or give a talk. Ideally you should be able to access the Internet easily at those places. But more often than not, you may find only spotty Internet signals. If you had planned on using your presentation slides stored in the cloud, no access to the Internet would mean no slides for your presentation. But it doesn’t have to be that way. In this post, we will show you how to locally save your presentation slides on your iPad, so that you will be fully prepared to present without Internet access. You will only need a few tools, and the best of all, those tools are all freely available.

1. Haiku Deck – Make slides on the iPad

If your presentation slides do not require a lot of text, Haiku Deck is a nice iPad app for creating a complete set of slides without a computer. The Haiku Deck app allows you to create colorful presentation slides quickly by searching and browsing a number of CC-licensed images and photographs in Flickr and to add a few words to each slide. Once you select the images, Haiku Deck does the rest of work, inserting the references to each Flickr image you chose and creating a nice set of presentation slides.

You can play and present these slides directly from your iPad. Since Haiku Deck stores these slides locally, you need access to the Internet only while you are creating the slides using the images in Flickr through Haiku Deck. For presenting already-made slides, you do not need to be connected to the Internet. If you would like, you can also export the result as a PowerPoint file from Haiku Deck. This is useful if you want to make further changes to the slides using other software on your computer. But bear in mind that once exported as a PowerPoint file, the texts you placed using Haiku Deck are no longer editable. Below is an example that shows you how the slides made with Haiku Deck look like.

Note. Click the image itself in order to see the bigger version.

So next time when you get a last-minute instruction request from a teaching faculty member, consider spending 10-15 minutes to create a colorful and eye-catching set of slides with minimal text to have it accompany your classroom instruction or a short presentation all on your iPad.

2. SlideShark – Display slides on the iPad

SlideShark is a tool not so much for creating slides as for displaying the slides properly on the iPad (and also for the iPhone). In order to use SlideShark, you need to install the SlideShark app on your iPad first and then create an account. Once this is done, you can go to the SlideShark website (https://www.slideshark.com/) and log in. Here you can upload your presentation files in the MS PowerPoint format.

Once the file is uploaded to the SlideShark website, open the SlideShark app on your iPad and sync your app with the website by pressing the sync icon on top. This will display all the presentation files that have been uploaded to your SlideShark website account. Here, you can download and save a local copy of your presentation on your iPad. You will need the live Internet connection for this task. But once your presentation file is downloaded onto your SlideShark iPad app, you no longer need to be online in order to display and project those slides. While you are using your iPad to display your slides, you can also place your finger on the iPad screen which will be displayed on the projector as a laser pointer mark.

SlideShark also recently added the integration option with a user’s Dropbox or Box account and the support for playing the embedded video in a PowerPoint file.

3. Adapter

Last but not least, when you pack your iPad and run to your classroom or presentation room, don’t forget to take your adapter. In order to connect your iPad to a projector, you usually need a iPad-VGA adapter because most projectors have a VGA port. But different adapters are used for different ports on display devices. So find out in advance if the projector you will be using has a VGA, DVI, or a HDMI port. (Also remember that if you have an adapter that connects your Macbook with a projector, that adapter will not work for your iPad. That is a mini DVI-VGA adapter and won’t work with your iPad.)

4. Non-free option: Keynote

Haiku Deck and SlideShark are both free. But if you are willing to invest about ten dollars for convenience, another great presentation app is Keynote (currently $9.99 in Apple Store). While Haiku Deck is most useful for creating simple slides with a little bit of text, Keynote allows you to create more complicated slides on your iPad. If you use Keynote, you also don’t have to go through SlideShark for the off-line display of your presentation slides.

Creating presentations on the Keynote iPad app is simple and uses the same conventions and user-interface as the familiar Keynote application for OS X. Both versions of Keynote can share the same presentation files, although care should be taken to use 1024 x 768 screen resolution and standard Apple fonts and slide templates. iCloud may be used to sync presentations between iPads and other computers and users can download presentations to the iPad and present without Internet access.

The iPad version of Keynote has many features that make Keynote loved by its users. You can add media, tables, charts, and shapes into your presentation. Using Keynote, you can also display your slides to the audience on the attached projector while you view the same slides with a timer and notes on your iPad. (See the screenshots below.) For those with an iPhone or iPod Touch, the Keynote Remote app allows presenters to remotely control their slideshows without the need to stand at the podium or physically touch the iPad to advance their slides.

Do you have any useful tips for creating slides and presenting with an iPad? Share your ideas in the comments!

Enabling the Research ‘Flow’ and Serendipity in Today’s Digital Library Environment

*** This post has been also published on ACRLog on Oct. 29, 2012. ***

Today’s library users do not carry pencils and notebooks to a library. They do no longer want to be isolated to concentrate on deep study or contemplative reading when they are at a library. Rather, they have the dire need to be connected to the biggest library the human race ever had, the World Wide Web, always and even more so when they are at a library walking through the forest of fascinating knowledge and information. The traditional library space packed with stacks and carrels does not serve today’s library users well whether they are scholars, students, or the public visiting a library for research, study, or leisure reading. As more and more library resources are moved to the fast and convenient realm of the World Wide Web, libraries have been focusing on re-defining the library space. Now, many libraries boast attractive space almost comparable to trendy, comfortable, and vibrant coffee shops. The goal of these new library spaces are fostering communication, the exchange of ideas, and social learning.

How the loss of book stacks and carrels affects library patrons

However, some library patrons complain about this new and hip research and reading environment that libraries are creating. They do not experience comfort and excitement, which today’s libraries strive to provide in their new coffee-shop-or-makerspace-like library space. These patrons rather miss the old dusty moldy stacks packed with books, many of which were left untouched except by a handful of people for a very long time. They miss the quiet and secluded carrels often placed right outside of the stacks. They say that browsing a library’s physical collection in those stacks led them to many serendipitous discoveries and that in those tiny uncomfortable carrels, they were completely absorbed into their own thoughts reading away a pile of books and journals undisturbed by the worldly hustle and bustle.

This is an all-too-familiar story. The fast and convenient e-resources in library websites and the digital library collections seem to deprive us of something significant and important, that is, the secluded and sacred space for thought and contemplation and the experience of serendipitous discovery from browsing physical library collections. However, how much of this is our romantic illusion and how much of it is it a real fact?

How much of this environment made our research more productive in reality?

What we really love about browsing book stacks at a library

In the closing keynote of 2012 ACCESS Conference last Sunday, Bess Sadler, the application development manager at Standford University Libraries noted the phenomenon that library patrons often describe the experience of using the physical library collection in emotional terms such as ‘joyous,’ ‘immersive,’ and ‘beautiful’ characteristic to our right brain whereas they use non-emotional terms such as ‘fast’ and ‘efficient’ to describe their use of a library’s online/digital resources. The open question that she posed in her keynote was how to bring back those emotional responses associated with a library’s physical collection to a library’s digital collection and its interface. Those terms such as ‘joyous,’ ‘immersive,’ and ‘beautiful’ are often associated in a library user’s mind with their experience of serendipitous discovery which took place while they were browsing a library’s physical book stacks. Sadler further linked the concept of serendipitous discovery with the concept of ‘flow’ by Csikszentmihalyi and asked the audience how libraries can create such state of flow with their digital collections by improving their interfaces.

One of the slides from Bess Sadler’s Closing Keynote

This was a very interesting question to me because I have been mostly thinking about the concept of flow in the context of library services (and more specifically, gamification applied to libraries) and the usability of the systems that serve a library’s online resources.

The most annoying thing about the e-resources that today’s libraries offer is that the systems where these resources reside do not smoothly fit into anyone’s research workflow. How can you get into a zone when the database you are in keeps popping up a message asking if you want to renew the session or demands two or three different authentications for access? How can you feel the sense of smooth flow of thought in your head when you have to navigate from one system to another with puzzling and unwieldy interfaces in order to achieve simple tasks such as importing a few references or finding the full-text of the citation you found in an e-book or an online journal you were reading?

Today’s research environment that libraries offers with its electronic resources is riddled with so many irritating usability failures (often represented by too many options none of whose functions are clear) that we can almost safely say that it is designed anything but for the ‘flow’ experience. The fact that these resources’ interfaces are designed by library system vendors and light years outdated compared to the interfaces available for individual consumers and that librarians have little or no control over them only exacerbate the problem. So I always associated the concept of flow with usability in the library context. And considering how un-user-friendly the research environment offered by today’s libraries is overall, asking for ‘joyous,’ ‘immersive,’ or ‘beautiful’ appeared to me to be a pretty tall order.

But more importantly, the obstacles to the ‘flow’ experience are not unique to online resources or digital libraries. Similar problems do exist in the physical collections as well. When I was a grad student, the largest library collection in North America was available to me.  But I hated lugging back and forth a dozen periodicals and monographs between my apartment and the university just to get them renewed. (This was the time before the online renewal!) After the delightful moment of finding out in the online catalog that those rare scholarly books that I want are indeed available somewhere in that large library system at Harvard, I grumbled at the prospect of either navigating the claustrophobic rows and rows of stacks at Widener Library in order to locate those precious copies or running to a different library on campus that is at least a half mile away. At those times, the pleasure of browsing the dusty stacks or the joy of a potential serendipitous discovery was the last thing that I cared for. I was very much into my research and exactly for that reason, if I could, I would have gladly selected the delivery option of those books that I wanted to save time and get into my research flow as soon as possible. And I did so as soon as my university library started moving many books to an off-site storage and delivering them on-demand next day at a circulation desk. I know that many faculty at academic institutions strongly protest against moving a library’s physical collection to an off-site storage. But I confess that many times when the library catalog showed the book I wanted as located on the stacks and not at the off-site storage, I groaned instead of being delighted. I won’t even discuss what it was like to me to study in a library carrel. As an idea, it is a beautiful one to be immersed in research readings in a carrel; in reality, the chair is too hard, the space is too dark and claustrophobic, the air is stale, and the coffee supply is, well, banned near the stacks where those carrels are. Enough said.

The point I am trying to make is that we often romanticize our interaction with the physical stacks in a library. The fact that we all love the library stacks and carrels doesn’t necessarily mean that we love them for the reasons we cite. More often than not, what we really like and miss about the library stacks and carrels is not their actual practical utility to our research process but the ambiance. Strand, the used bookstore in NYC is famous for its 18 miles of books. Would you walk along the 18 miles of books even if you know in advance that you are not going to make any serendipitous discovery nor find nothing directly useful for your research topic at hand? Yes you bet. Would you walk by the stacks in Trinity College Library in Dublin,  UK even though you are not doing anything related to research? A very few of us would say ‘No’ to such an invitation.

Can you resist walking between these stacks? Our desire doesn’t always correspond to its practical utility.

But the fact that library stacks and browsing them may contribute very little to the actual research output doesn’t mean that the stack-browsing is therefore not useful. To borrow the words of Saint-Exupéry, something is truly useful because it is beautiful (The Little Prince, Ch. 14). Let me explain.

The library book stacks as high as the walls filling up the whole floor generate the sense of awe and adventure in us because it gives us the experience of ‘physically’ surrounded by knowledge. It is magical and magnificent. It is amazing and beautiful. This is where all those emotional adjectives originate. In the library stacks, we get to ‘see’ the knowledge that is much bigger than us, taller than us, and wider than us. (Think of ‘the sublime’ in Kantian aesthetics.) When our sensory organs are engaged this way, we do not experience the boredom and tediousness that we usually feel when we scroll up and down a very long list of databases and journals on a library web page. We pause, we admire, and we look up and down. We are engrossed by the physicality of the stacks and the books on them. And suddenly all our attention is present and focused on that physicality. So much so that we even forget that we were there to find a certain book or to work on a certain research topic. It is often at these moments that we serendipitously stumble upon something  relevant to what we were looking for but have forgotten to do so. Between the magnificent tall stacks filled with books, you are distracted from your original mission (of locating a particular book) but are immersed in this new setting at the same time. The silence, the high ceiling, the Gothic architectural style of an old library building, and the stacks that seems to go on forever in front of us. These are all elements that can be conducive to a serendipitous discovery but “if and only if” we allow ourselves to be influenced by them. On the other hand, if you are zooming in on a specific book, all of this visual magnificence could be a nuisance and a bother. To a scholar who can’t wait to read all of the readings after physically collecting them first, the collection process is a chore at best. To this person, neither a serendipitous discovery nor the state of ‘flow’ would be no doubt more difficult to happen in between the stacks.

If this is a relatively accurate description of a serendipitous discovery that we experience while browsing the physical collection on library book-stacks, what we really miss about the traditional library space may well be the physicality of its collection, the physical embodiment of the abstract concept of knowledge and information in abundance, and its effect on our mental state, which renders our mind more susceptible to a serendipitous discovery. And what we are most unhappy about the digital form of knowledge and information offered by today’s libraries could be that it is not presented in the space and environment where we can easily tune our mind into the content of such digital knowledge and information. It is the same Classical Greek text that you see when you pull out an old copy of Plato’s Meno in the narrow passage between tall book-stacks at Widener and when you pull up the text on your computer screen from the Perseus Digital Library. It is our state of mind influenced by the surroundings and environment that is different.  That state of mind that we miss is not entirely dictated but heavily influenced by the environment we are present.  We become different people at different places, as Alain de Botton says in his book, The Architecture of Happiness (Ch 1). Who can blame a library user when s/he finds it hard to transform a computer screen (which takes her to many digital collections and online resources from a library as well as all sorts of other places for entertainment and distraction) into the secluded and sacred space for thought and contemplation?

Using Perseus Digital Library is way more efficient for research and study the classical Greek texts than using the physical collection on your stacks. However, we still miss and need the experience of browsing the physical collection on the stacks.

How to facilitate the ‘flow’ and serendipity in today’s libraries

The fact that today’s libraries no longer control the physical surroundings of a library patron who is making use of their resources doesn’t mean that there are nothing libraries can do to make the research environment facilitate serendipitous discoveries and the state of ‘flow’ in a researcher’s mind, however.  Today’s libraries offer many different systems for library users to access their online resources. As I have mentioned above, the interfaces of these systems can use some vast improvement in usability. When there are as few hindrances as possible for a library patron to get to what s/he is looking for either online or at the physical library space, s/he would be able to concentrate on absorbing the content more easily instead of being bogged down with procedures. The seamless interoperability between different systems would be very much desirable for researchers. So, improving the usability of library systems will take library patrons one step closer to obtaining the flow state in their research while using library resources online.

As far as the physical space of a library is concerned, libraries need to pay more attention to how the space and the environment of a library emotionally affects library patrons. Not all research and study is best performed by group-study or active discussion. Baylor University Libraries, for example, designate three different zones in their space: Silent, Quiet, and Active. While libraries transform more of their traditional stack-and-carrel space into vibrant group study rooms and conversation-welcoming open spaces, they also need to preserve the sense of the physical environment and surroundings for library patrons, because after all, all of us desire the feeling of being in a sacred and dedicated space for contemplation and deep thoughts from time to time. Such space is becoming rarer and rarer nowadays. Where else would people look for such space if not a library, which the public often equate to a building that embodies the vast amount of knowledge and resources in the physical form.

Facilitating the serendipitous discovery in browsing a library collection in the digital environment is more tricky because of the limitation of the current display mechanisms for digital information. In emulating the experience of browsing books in the physical form on a computer screen, the Google WebGL Bookcase has made some progress. But it would be much more efficient combined with a large display mechanism that allows a user to control and manipulate information and resources with gestures and bodily movements, perhaps something similar to what we have seen in the movie, Minority Report.  However, note that information does not have to be bound in the form of books in the digital environment and that digital books do not have to be represented as a book with pages to thumb through and the spine where its title is shown . If we set aside the psychological factors that contribute to the occurrence of a serendipitous discovery, what is essential to efficient browsing boils down to how easily (i) we can scan through many different books (or information units such as a report or an article) quickly and effectively and (ii) zoom in/out and switch between the macro level (subjects, data types, databases, journals, etc) and the micro level (individual books, articles, photographs, etc. and their content).  If libraries can succeed in designing and offering such interfaces for digital information consumption and manipulation, the serendipitous discovery and the efficient browsing in the digital library environment can not only match but even exceed that in the physical library book-stacks.

 

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