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webcast

Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach, and Liaising

I am doing a part of the ACRL E-Learning Webcast,  “Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach, and Liaising,” next Tuesday with Kiyomi Deards and Erin Dorney and very excited about it.

I will be covering UX as a base for successful outreach and liaising activities. Kiyomi and Erin will discuss the stealth librarian liaising and the stealth librarian outreach respectively. If you can, join Erin and Kiyomi and me! If not, here are the slides of my part. The twitter hashtag is #stealthlib.

Part 1: UX for Stealth Librarian Outreach

Here are some info about the webcast for those who are interested:

Stealth Librarianship: Creating Meaningful Connections Through User Experience, Outreach, and Liaising
April 23, 2013
11 a.m. Pacific | 12:00 p.m. Mountain | 1:00 p.m. Central | 2:00 p.m. Eastern

90 minutes

Description: Relationships are at the heart of providing a satisfactory user experience and delivering library services and programs that match with what our users want and need. Many libraries have traditionally spoken with users only when necessary or when a problem has occurred. Looking at user experience, outreach, and liaison librarianship from the perspective of relationship-building between librarians and faculty, staff, or students allows librarians to provide more targeted and desired services while increasing positive perceptions of libraries. This live webcast investigates the benefits of relationship-building in a holistic manner. Instead of focusing on one aspect of librarianship, public, technical, and outreach services are examined as different means to the same end: better services through better campus relationships.

Join three academic librarians specializing in user experience, outreach, and liaison librarianship to discover how they use relationship-building to enhance their work. Learn how user experience research, outreach, and stealth librarianship can be used to create meaningful connections within the campus community. Presenters will examine the benefits of strong personal relationships and how they can improve the visibility and reputation of the library on campus. Additionally, hear how quality relationships can lead to the acquisition of new resources and the evolution of services to better meet users needs. Participants will perform a brief environmental scan, help to create an open access list of outreach activities, and share their own tips for successful stealth librarianship.

Learning Outcomes:

Learn to create a practical strategy in order to consciously shape and deliver positive user experience with the library staff in person and online.
List specific outreach activities which will engage users in order to build positive relationships between the library and its users.
Analyze nontraditional opportunities for engagement in order to prioritize and maximize the impact of time allotted to nontraditional engagement.

Presenter(s): Kiyomi D. Deards, Assistant Professor, University of Nebraska-Lincoln; Erin Dorney, Outreach Librarian, Millersville University; Bohyun Kim, Digital Access Librarian, Florida International University

Target Audience: Librarians who want to improve the overall user experience of the library environment. Librarians who are subject specialist and/or have liaison duties with specific academic departments or schools. Librarians who perform outreach activities to faculty and students. Librarians who manage the library’s social media channels.

 

Personal Branding for New Librarians: Standing Out and Stepping Up

Tomorrow, I will be giving a webcast for ACRL 2011 Virtual Conference with Kiyomi Deards and Erin Dorney. The webcast is open to all attendees of either ACRL 2011 Conference or ACRL 2011 Virtual Conference. I have moderated a panel discussion program at ALA 2011 Midwinter on the same topic. But in tomorrow’s webcast, we will discuss more in depth about the right fit between one’s own personality / preferences and personal branding tools and practical tips to develop and  manage one’s own personal brand.  We will also have a lot of time dedicated for questions from the webcast attendees.

One thing that I have written before and want to re-emphasize is that personal branding is not an end itself.  It is more of a by-product of the successful pursuit of one’s own interest, contribution, and networking in librarianship. Many doubts and suspicions about personal branding stem from this misconception that personal branding is all about promoting oneself as if it could be an end itself. And it is not.

What the message of personal branding boils down to is: Be engaged in the profession, share your thoughts and ideas with peers, and contribute to the ongoing dialogue of librarianship. The new twist is that now with the rise of many social media tools, this can be done much faster and more effectively than before and even on the cheap (without even attending a conference physically).

Here are the slides for the webcast.  If you are attending ACRL 2011 conference, join us. Otherwise, share your thoughts!



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