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Personal Branding for New Librarians: Standing Out and Stepping Up

Tomorrow, I will be giving a webcast for ACRL 2011 Virtual Conference with Kiyomi Deards and Erin Dorney. The webcast is open to all attendees of either ACRL 2011 Conference or ACRL 2011 Virtual Conference. I have moderated a panel discussion program at ALA 2011 Midwinter on the same topic. But in tomorrow’s webcast, we will discuss more in depth about the right fit between one’s own personality / preferences and personal branding tools and practical tips to develop and  manage one’s own personal brand.  We will also have a lot of time dedicated for questions from the webcast attendees.

One thing that I have written before and want to re-emphasize is that personal branding is not an end itself.  It is more of a by-product of the successful pursuit of one’s own interest, contribution, and networking in librarianship. Many doubts and suspicions about personal branding stem from this misconception that personal branding is all about promoting oneself as if it could be an end itself. And it is not.

What the message of personal branding boils down to is: Be engaged in the profession, share your thoughts and ideas with peers, and contribute to the ongoing dialogue of librarianship. The new twist is that now with the rise of many social media tools, this can be done much faster and more effectively than before and even on the cheap (without even attending a conference physically).

Here are the slides for the webcast.  If you are attending ACRL 2011 conference, join us. Otherwise, share your thoughts!



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